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The fashionABLE mission is to create sustainable business for Africans so they aren't dependent upon charity, but instead earn the dignity of a job. We offer opportunity to everyone, with a primary focus on empowering women. When we invest in a woman, statistics demonstrate that she will have a life-changing impact on her family and community... and herself.
Through your purchase, you are ABLE to provide opportunity, and a woman is ABLE to have a new choice.
While living in Ethiopia, Barrett and his wife Rachel saw firsthand how extreme poverty forced so many young girls and women to make awful choices for money. When speaking to these women, they told him they wanted an opportunity to earn a living, not to be given charity, so he created a business that would give them a job. By providing jobs, the fashionABLE approach has changed how people think about solving extreme poverty.
With those beginnings in mind, each product is named for one of the heroic women we work with, and has a part of her story attached.
Images of young women roaming the streets for income motivated us to start fashionABLE. As we diversify the ways we work with women, this core business continues to grow.
We work to strengthen new partners who have fair wage and hiring practices for women. By strengthening those businesses, we use economic leverage to promote social change.