It’s no secret around these parts that we love us some Bachelor/Bachelorette. And, thankfully the feeling is mutual. Jillian Harris featured us in her Gift Guide this past Christmas, and Emily Maynard was spotted wearing a scarf in In Touch magazine this spring. When Emily took it up a notch by wearing her favorite Feleku (charcoal/ecru) on the premiere of The Bachelorette Monday night, we were stoked.

Keeping us in the loop on all things television-and-fashion, our friend Dana at The Possessionista blogs about where you can get pretty much any amazing accessory or article of clothing you see on all of your favorite shows.  Here’s her re-cap from this week’s Bachelorette episode. (by the way, you should totally follow her blog if you don’t already… she’s hilarious and wonderful!)

Want the scarf Emily wore in the episode? We’ve got a few more left in that charcoal color — plus, the new version in dusty rose + palomino is perfect for summer. GET THE FELEKU SCARF!

We weren’t sure if they were gonna make it (you can never be positive with African exporting!) … but the new Summer Collection is here just in time for Mother’s Day! We can’t wait for these 4 new beauties to be a staple accessory in your (and your mom’s!) summer wardrobe…

We made Feleku a bit sweeter for summertime, with some Palomino Gold stripes & Dusty Rose diamonds. While Saba got brighter and bolder — now available in Avocado, Teal, and Coral.

And don’t forget, the Mother’s Day promotion is still going strong. As long as you order by midnight next Tuesday, May 8, we’ll guarantee delivery to your mom! (shipping to the US) And every purchase during the promotion gets FREE GIFT WRAP and a GIFT TAG to tell your mom what you are ABLE to do because of her! See details here.

So Mother’s Day is 2 weeks away, and we’ve got a hunch your mom would really like a fashionABLE scarf. And, because we love moms so much, we’re offering FREE GIFT WRAP on every purchase from now until Mother’s Day. You can choose “self gift wrap” and we’ll send you the stuff to put together, or select “gift wrap with message” and we’ll do all the work! Not only that — every scarf comes with a blank hangtag for you to tell your mom what you are ABLE to do because of her!

[shop for mom!]

We had so much fun shooting our Summer Collection with fashionABLE friend & photographer Amy. We can’t wait to show you more ways to live fashionABLE this summer! Coming soon…

Those folks over at Pantone pronounced “TANGERINE TANGO” as the 2012 Color of the Year – “providing the energy boost we need to recharge and move forward”. Love it.

So of course we had to get a piece of that into our collection!  In case you missed it… we now have Meselu, Meselu Infinity, Etanesh, & Mulu available in a beautiful tangerine hue that’s sure to brighten up and recharge your spring!!

Thank you to all of the brides who have been incorporating fashionABLE into their big day! Danielle sent us this photo from her January wedding — we love the blue-grey fashionABLE scarves she gave to her bridesmaids! Not only did they help keep her girls warm for this winter wedding, but now these gals are proud owners of new fashionABLE scarves– the gift that keeps on giving long after the cake is cut and the bouquet is tossed.

(photo credit: adw photography)

We’d love to see pictures from your wedding, too!
Email them to weddings (at) livefashionABLE (dot) com.

Want to make your wedding fashionABLE?
Check out I DO fashionABLE…

It’s been a month since we launched our New Spring Colors.  But you didn’t think we’d be content with just one phase of vibrant spring colors now, did you?

Introducing phase two of our new spring colors: tangerine, cobalt blue, ivory, & sage green. These, plus the four original colors (raspberry, jade green, safari grey, and orchid) are available in all of your favorite solids: MESELU, MESELU INFINITY, ETANESH, & MULU.

Thanks to PANTONE for helping us stay up-to-date on the season’s hottest colors. You may recognize some of these this spring in our collection…

(pulled from our fashionABLE PINTEREST PAGE >> are you following us??)

No better way to announce the first day of SPRING,
Than by giving you guys some FREE SHIPPING!

That’s right.  Today kicks off one of our favorite seasons! We love spring — more daylight, a cool breeze in the air, and it’s totally ok to start wearing bright colors.  So to celebrate we are offering FREE SHIPPING on our Spring Collection favorites >> Feleku, Saba, and Etanesh Stripes.

Don’t delay, though, this deal is for today only… through midnight tonight!

*free shipping only applies to Feleku, Saba, and Etanesh Stripes styles. expires at midnight central time.

I DO fashionABLE is the wedding portion of our site >> have you seen it?

We told you last summer how you can make the day you say I DO a little more meaningful. It’s been such a treat to work with brides on creating the perfect package of scarves for your big day. And as wedding season approaches, now is the perfect time to pick your favorite styles & colors (hint: there’s more than just what you see online!) to make your most MEMORABLE day one that is MEANINGFUL. Trust us — your girls will love you for it.

Here’s a beautiful winter wedding where the scarves doubled as both fashionABLE and functional!

photos courtesy of (once like a spark) photography

Let us design a perfect package for YOUR big day.
Contact weddings (at) livefashionABLE (dot) com.

We launched the first version of Etanesh Stripes in our Holiday Collection and it quickly became a best-seller.  Our style team decided to take a favorite and give it a little touch of SPRING. So we have two new color schemes for all you stripes-lovers out there: a blue-grey scarf with amethyst stripes, and an ivory scarf with teal stripes. (and there are still a limited number of the beloved black cherry with dusty rose stripes still available, too!)

We’re confident there’s a striped scarf that will keep you lookin good this spring.

[ Check out Etanesh Stripes here ]

And just like our other 2 new spring scarves we’ve highlighted (Feleku + Saba) — Etanesh Stripes has a story behind it.

Read about Etanesh, and how she is ABLE to see her son Abel grow in character.